Rockwell Automation has announced the next evolution of its global Original Equipment Manufacturer (OEM) Partner Program. The enhanced offering now provides increased market access opportunities, simplification, and standardised product alignment for manufacturers, enabling participants to fully leverage Rockwell Automation technology.
Rockwell Automation works with OEMs (also referred to as Machine and Equipment Builders) across the globe to design, develop, and deliver innovative equipment with Rockwell Automation solutions. Those OEMs that show a commitment to use Rockwell Automation offerings across their portfolio, and then effectively partner to create innovative solutions for their customers are recognised as OEM Partners. The OEM Partner Program is designed to better align customers to partners and foster increased innovation through Rockwell Automation’s technology and domain expertise.
First established in 2010, the OEM Partner Program now includes almost 3,300 manufacturers worldwide. The latest evolution of the program builds on the successful technical-driven relationship between Rockwell Automation and its member companies, and now incorporates even greater alignment to better position OEMs as delivery partners of Rockwell Automation products.
“For Manufacturers, the OEM partner program is a simple route to reaching manufacturing goals,” explains Jason Minto, EMEA Manager OEM Segments at Rockwell Automation. “The program is utilised to align requirements and support the right selection of machine builders for the demand. This naturally leads to a shorter time for plant expansion and upgrades with the latest innovative machinery.”
Cama Group, an international engineering company based in Italy that builds custom packaging automation systems, has been an OEM Partner for more than 10 years. According to Annalisa Bellante, CEO of the Cama Group: “The OEM partner program demonstrates a commitment to working closely with customers in order to create real added value. Of particular importance is the time to market, both of us are very focused on the right time for innovation.”
Minto notes that the OEM Partner Program has continued to evolve based on both the evolving needs of customers and program participant feedback. Enhancements to the program include:
- Co-Marketing & Information Sharing. A robust co-marketing platform for OEM customers to utilise information, industry case studies, and successes with products to benefit the community at large. Training and key industry plays have been added to increase the value of the co-marketing between OEM Partners and their customers, further formalising business alignment.
- Elevated Level of Support. Increased technical resources and supply chain alignment, in addition to discounts and rebates that enable OEM Partners to create differentiation and overcome business challenges.
The enhanced OEM Partner Program is now open for enrolment in North America, Asia, Europe, the Middle East, and Africa. Enrolment for the Latin America region will be available in the first quarter of 2021.
