Extramile Digital puts the people behind the agency at the heart of its next chapter, while keeping its independent culture and client relationships firmly in place.
UK-based digital marketing agency Extramile Digital, based in Stone, Staffordshire, has transitioned to an Employee Ownership Trust (EOT), effective from early November 2026. The move marks an exciting new chapter for the agency, giving its employees a collective stake in the business and helping secure its future for years to come.
Having built a successful agency with a strong reputation for delivering results for clients, the owners wanted to find a way to protect what they had created without losing the independence, values and close-knit culture that have shaped the business. Employee ownership offers a long-term succession plan, allowing Extramile to continue growing while keeping its employees at the heart of its success.
The move also means the team will have a stronger voice in the direction of the business. The trust holds the company’s shares on behalf of employees, who become beneficiaries. Alongside a greater say in the future, employees will have more transparency around business performance and the opportunity to benefit from annual profit-share bonuses where profits allow.
For clients, it is very much business as usual. The existing team, account management relationships and day-to-day service will remain in place. By giving employees a greater connection to the success of the business, the move also aims to strengthen engagement and support the consistency clients have come to expect.
The trust will be overseen by a five-member trust board and the existing executive leadership team will continue to run the business and manage day-to-day operations, meaning there will be no disruption to employees’ roles or existing client relationships.
Amanda Brooke, managing director at Extramile Digital, said: “We’ve spent years building a business we’re incredibly proud of, and the people behind it have played a huge part in getting us here. We wanted to find a way to protect what makes Extramile what it is, without losing the independence and culture that have brought us this far. Employee ownership felt like the right next step.
“Ultimately, we want everyone who helps make the business successful share the success. For our clients, it’s business as usual. They’ll continue working with the same people and receiving the same commitment and service they’ve come to expect from us.”
To find out more about Extramile Digital and its digital marketing services, visit the website here.
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