For the UK’s pubs and bars, major sporting tournaments represent one of the biggest trading opportunities of the year, with millions of fans gathering to watch live matches and enjoy food and drink with friends.
While supporters focus on what happens on the pitch, pubs, bars, and breweries are focused on what happens before the pint reaches the glass.
Industrial hose solutions supplier, Flextech, has seen increased interest in its Brewflex® brewery hose solutions as businesses across the drinks supply chain work through one of the busiest periods in the hospitality calendar.
For breweries, the challenge is not simply producing more beer; it is maintaining the quality and consistency that keeps customers returning long after the final whistle has been blown.
And as the cost of a pub visit continues to rise, customers are increasingly expecting quality to match the price they pay. Recent industry research has highlighted the growing cost of a pint, with CAMRA’s pub survey reporting average prices of £4.68 in 2025 compared with £3.68 in 2019 in the region surveyed.
For establishments, this means every part of the customer experience matters, from the atmosphere of the venue to the consistency and quality of the beer served. A poor-quality pint can quickly undermine the experience at the very moment businesses need customers to return.
Martin Robinson of Flextech commented, “Major sporting events highlight something which is true across the drinks industry all year round – quality matters. Customers may not see the processes and equipment behind the scenes, but they experience the result in every pint they order.
“We have seen increased interest in our brewery hoses as the industry looks for reliable solutions that help them maintain consistency during high-demand periods. The match may be the reason people walk into a pub, but the quality of the beer is what brings them back. We believe that the perfect pint doesn’t start at the bar; it starts with the hose.”
Brewflex has been developed specifically for breweries and beverage applications where hygiene, durability, and reliability are essential.
For more information, please visit www.flextechhose.co.uk/brewery-hose
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