Protein Works, one of the UK’s fastest-growing health and wellness brands, has officially opened its new 100,000 sq ft PW Campus in Speke, bringing production, fulfilment, and research & development (R&D) under one roof for the first time. The business has also announced the promotion of Joseph Hook to Chief Operating Officer (COO).
£10 million new facility investment
The purpose-built facility marks a major operational upgrade as the business exits multiple legacy sites in Runcorn to centralise and scale efficiently. The site also features huge manufacturing investments, including new state-of-the-art machinery that is set to boost efficiencies, reduce waste, and enhance quality assurance.
Following 40% year-on-year turnover growth and the production of its 400 millionth shake, the move was entirely self-funded, a testament to the company’s strong financial performance and long-term outlook.
The new facility nearly triples vertical space and nearly doubles pallet capacity, key to Protein Works’ goal of reaching £100 million in revenue.
Joseph Hook appointed as Chief Operating Officer
Protein Works has also confirmed the appointment of Joseph Hook as Chief Operating Officer. Hook previously held positions at THG, Valeo Confectionery, and Saica Packaging, bringing a wealth of experience in engineering, project delivery, and operational change management to the role. 
Hook played an integral role in the development of the new PW Campus, leading the project from initial construction right through to the transition phases. The move enables his teams to drive continuous improvement and future scalability.
Laura Keir, CEO at Protein Works, commented: “This facility marks a new era for Protein Works—built to scale, built for speed, and built with precision. We’ve re-engineered our manufacturing environment to support the next decade of growth, with automation, quality, and innovation at its core.
“We’re delighted to have Joe in place as COO, as his strategic oversight and engineering expertise have been invaluable during the move. We look forward to having him lead our operations as we execute our vision for expansion.”
Nicola McQuaid, Partner at YFM Equity Partners and investors in the business, added: “Reaching this milestone reflects just how far Protein Works has come. Revenues surpassed £50 million in 2024, and EBITDA has doubled year-on-year. That kind of performance made self-funding this investment possible and positions the business for long-term leadership in the functional foods sector.”
The PW Campus launch follows Protein Works being named one of the Sunday Times’ Best Places to Work, with top scores in employee satisfaction and leadership confidence.
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