Greenly has announced the launch of its Digital Product Passport (DPP) solution. The platform enables manufacturers and brands to structure, centralise, and leverage the data needed to create product passports aligned with upcoming European requirements. It brings together Life Cycle Assessment (LCA) data, supplier information, and a regulatory intelligence engine.
Greenly turns one of Europe’s most ambitious product regulations into a structured, automated, and durable compliance process for products placed on the European market.
The European Union’s Ecodesign for Sustainable Products Regulation (ESPR) establishes a framework for gradually introducing product-specific requirements, including Digital Product Passports. Depending on the rules set for each product category, these passports may consolidate information on environmental footprint, material composition, supply chain traceability, and end-of-life considerations.
The Digital Product Passport: A New Traceability Requirement for Manufacturers
For many manufacturers, the challenge is primarily operational. The data needed to prepare a DPP, from environmental footprint and material composition to supplier certifications and circularity indicators, is often scattered across ERP systems, supplier portals, and third-party assessments.
Collecting this information manually can take six to twelve months per product category. Until now, preparing a DPP has often involved lengthy LCA studies, repeated follow-ups with suppliers, and the manual translation of results into regulatory formats that are still evolving.
Greenly addresses this complexity by bringing LCA methodology, supplier data collection, and regulatory automation together in a single platform.
Greenly Industrializes Digital Product Passport Generation and Maintenance
With Greenly, Digital Product Passport production becomes a continuous, scalable operation:
- Achieve an initial level of data coverage from day one: Starting with a product’s Bill of Materials (BOM), Greenly matches components against available datasets to generate an initial estimate of the product’s environmental footprint, before suppliers are contacted.
- Collect and trace primary supplier data: Greenly’s secure supplier portal enables suppliers to submit material declarations, energy certificates, and process-level data in a centralised, traceable environment.
- Turn LCA results into DPP-ready data: The platform structures LCA data according to the requirements applicable to each product category, eliminating manual reformatting.
- Keep passports up to date over time: Hosted by Greenly and accessible through a unique identifier and, where required, a QR code, each DPP can evolve as supplier data and regulatory requirements change.
Implementation takes place in three stages: setup and scoping in one to two weeks, supply chain data collection in four to eight weeks, followed by passport generation and hosting as soon as the required data is available.
| Head of Compliance and Traceability, European Consumer Goods Manufacturer
“As a Head of Compliance and Sustainability, I have been following the development of DPP regulation for two years. I needed a platform that already had access to our product footprint data, could collect supplier data without a six-month project, and could generate a robust passport in the event of a customs inspection. Greenly gave us that. We had our first DPP live within three weeks.” |
According to Alexis Normand, CEO of Greenly: “The Digital Product Passport is the most ambitious product-level transparency initiative Europe has ever undertaken. It is also one of the most complex, sitting at the intersection of LCA science, supply chain data, and real-time regulatory monitoring. Greenly was built from day one to operate at precisely that intersection. DPP is not an entirely new product for us. It is the natural extension of everything we have already built for thousands of companies across Europe.”
A Phased Rollout That Requires Preparation Now
ESPR-related requirements will be introduced progressively through ecodesign measures and delegated acts specific to each product family. The ESPR Working Plan for 2025-2030 identifies iron and steel, textiles, tires, aluminium, furniture, mattresses, and ICT products among its priority categories.
This trajectory gives manufacturers an opportunity to structure their product data, supplier engagement processes, and compliance governance today. As sector-specific requirements are clarified, Greenly will update its platform to help teams anticipate new obligations without having to start again from scratch.
Greenly’s Digital Product Passport solution is available today for manufacturers and brands seeking to prepare for the first applicable requirements. Available capabilities include Bill of Materials import, automated matching with product footprint data, supplier data collection, passport hosting, and unique identifier generation.
Greenly at a Glance
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The Digital Product Passport will make environmental data, material composition, and traceability core elements of product competitiveness in Europe. With its DPP solution, Greenly helps manufacturers turn this regulatory evolution into a durable operational capability, from supplier data collection to the ongoing maintenance of product passports.
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