A multi-channel approach to digital marketing is set to help a wet paint spraying and powder coating expert boost sales.
Frederick Cooper, which employs 160 people at its factory in Small Heath, has signed a contract with Birmingham agency Pull the Pin (PTP) to transform its digital strategy, including technical SEO and organic socials.
The company already helps produce components for hundreds of clients across automotive, general industry, engineering, medical and hospitality for the likes of Heineken, Kronenbourg, Madri and Strongbow.
It is hoping this new approach will help it generate more awareness of Frederick Cooper’s services, as well as driving new opportunities in existing and new markets.
Jon Stone, Managing Director of Frederick Cooper, commented: “Working with an external partner on our marketing is a new step for us. For years, we’ve managed our marketing and communications in-house and while we’ve done good, in today’s world ‘good’ simply isn’t enough. That’s why we chose Pull the Pin to join us on our journey.
“From Sam Hufton and Jack Boulter who gave us the vision, to Prenam, Coral and Jess putting that idea into practice, they’ve grabbed the challenge by the scruff of the neck, diving into everything from SEO to organic socials.
“It’s still early days, but the results are already strong, and our partnership is backed by a clear, exciting plan for growth.”
Prenam Gill, Head of Client Success at PTP, went on to add: “There is a definite move by manufacturers to outsource their digital marketing strategies and, increasingly, they want to go to one agency that can offer a full multi-channel approach.
“This is what they get with us. They can tap into all our specialist expertise in SEO, paid media, customer acquisition and organic social at a fraction of what it would cost to employ multiple people in-house or hire several agencies.
“Frederick Cooper has recognised the potential of this approach, and we are already delivering impressive results on brand awareness, lead generation and client acquisition.”
Pull the Pin, which is led by MD Sam Hufton, is on course to achieve revenues in excess of £1.1m in 2025 – a 35% increase on the last twelve months driven by a series of new manufacturing wins.
Its senior management team all have significant global agency experience working across digital strategies, building client relationships and demonstrating return on investment.
The agency is leveraging this expertise with significant investment in AI technology to support client marketing and sales generation activities, including testing a new platform that will streamline sales processes, freeing up resources to focus on higher-margin offerings and driving greater revenue growth.
Prenam concluded: “So much has been written and reported about Artificial Intelligence that it can be quite daunting for manufacturers who don’t have the time to fully understand how it works and what it can do.
“This is where we come into it. A major opportunity lies in aligning marketing strategies with AI to maximise the impact of sales and marketing efforts.
“For SMEs, this is an especially powerful advantage – while larger brands are slower to adopt AI, small to medium-sized business can move faster and use this agility to gain a competitive edge.”
For further information, please visit www.pullthepin.agency or follow the company across its social media channels. More details on Frederick Cooper can be found here – www.frederickcooper.co.uk
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