Robotics and cutting-edge management technology have enabled Europe’s largest independent tabletop hobby retailer to level-up its warehouse operations to meet growing demand. Warehouse automation and software specialist, Autrix installed its flagship Automation Control System (ACS) at Wayland Games’ new 50,000 square foot facility in Essex, alongside an advanced Autonomous Mobile Robot (AMR) based goods-to-person solution. Combined with expert warehouse management and the very latest technology, the robots have streamlined the distribution and packaging process.
A leading stockist of games including Warhammer 40,000, Lorcana, Dungeons & Dragons, Lego and Magic The Gathering, Essex-based Wayland Games has transformed its operations so it can scale up its business, creating new jobs and supplying more customers faster and with a higher level of service.
Richard Lawford, MD & Founder of Wayland Games, said: “Phase 1 has delivered exactly the business impact we needed for our expansion. We’re processing significantly more orders with the same team size, and our customers are seeing faster dispatch times during peak periods.
“What sets Autrix apart is their genuine partnership approach. They didn’t just install equipment and leave; they’ve worked alongside us to optimise operations and ensure we’re getting maximum value from the investment. The success we’ve achieved gives us complete confidence to move forward with Phase 2 and continue building our automation capabilities together.”
The first phase of Autrix’s automation project addresses a real-world problem for specialist retailers, using the company’s AMR (autonomous mobile robotics) to bring products to specially designed stations, rather than requiring staff to walk long distances across the factory line.
It is a process that not only increases efficiency and productivity, but also boosts accuracy in order processing and reduces the physical demands on warehouse staff members.
Phase 2 of the development will see Wayland Games’ order fulfilment process modernised by introducing fully automated packing technology to further support Wayland Games’ growth trajectory.
Joseph Daft, Director at Autrix, said: “Seeing the immediate impact of Phase 1 validates everything we believe about making intelligent automation accessible to growing businesses.
“Wayland Games represents the best of British speciality retail and they’re a real success story, having thrived as an independent retailer for 15 years. But companies like this need to modernise if they’re to stay ahead and achieve further success. Wayland Games has built something remarkable in the tabletop gaming community – Our job is to ensure their operational capabilities can scale with their ambitions. The success of Phase 1 and their commitment to Phase 2 demonstrates how the right technology partnership can drive sustainable growth.”
Phase 1 of the project not only integrated energy-efficient lighting and solar panels, but also utilised the ACS technology to reduce waste and improve resource utilisation, aligning with both companies’ strong commitments to sustainability.
Following the successful completion of the first phase at the new warehouse near Brentwood, Phase 2 of the project commenced in November 2025.
To learn more about Autrix and its automation solutions, contact the team today: www.autrix.co.uk/contact-us
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